Emirates, based in Dubai, has long held the title of the world's largest Airbus A380 operator. The airline has a history of covering its superjumbos in special liveries to celebrate events, partnerships, and initiatives close to its heart. However, on October 18, 2024, Emirates unveiled what many are calling its most striking special livery to grace an A380 yet. This unveiling introduced an all-blue aircraft to commemorate its role as the Official Global Airline Partner of the NBA (National Basketball Association) as well as the lead sponsor of the Emirates NBA Cup.

The new livery showcases a blue fuselage adorned with the 'Emirates' name in red (outlined in white) rather than the traditional gold. The rear fuselage proudly displays the NBA logo and a bouncing basketball motif. The tail features the classic Emirates design with the UAE flag. The engines are highlighted in bold red, matching the main titles, and feature the distinctive white calligraphy-style Emirates logo.

In a statement from the company, the revealed livery captures the essence of the Emirates-NBA partnership and sets the stage for the upcoming 2024-25 NBA season. This design marks a significant project involving meticulous design, painting, production, and installation conducted by the Emirates Engineering Aircraft Appearance Centre. The four full nose-to-tail bespoke designs in the Emirates fleet include this special A380, registered as A6-EOD.

Starting from November 1 to December 17, 2024, passengers traveling on A6-EOD will be treated to a unique NBA-themed experience when flying to and from 14 destinations in the US and Canada. From co-branded headrests to sports-inspired menus, specially designed coasters, and live streaming of Emirates NBA Cup games on Sport24, the airline aims to immerse passengers in a basketball-themed journey throughout the flight.

For passengers flying on this special A380 aircraft, the experience extends beyond the cabin. Eligible travelers can indulge in an NBA-themed menu at Emirates lounges in key US airports before boarding. Emirates has also released a limited-edition replica model of the NBA A380 for fans to collect.

Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing, and Brand, expressed pride in the airline's collaboration with the NBA and the Emirates NBA Cup. The new livery represents a dedication to connecting with fans globally and celebrating the spirit that basketball fosters across nations. Passengers can look forward to exciting onboard experiences tailored to inspire and engage basketball enthusiasts around the world.